This course will teach you everything you need to know about generating traffic with paid search advertising. We’ll take you through the entire process of using Google Ads from choosing a campaign goal, to setting up ad groups and keywords, to publishing and monitoring performance!

Course curriculum

  • 1

    Search Advertising

    • Module 0 - Course Overview

    • Module 1 - Ad Campaign Goals

    • Module 2 - Ad Groups and Keywords

    • Module 3 - Creating and Monitoring